rating system

The AdSafe Content Rating Platform:

Using a proprietary series of algorithmic models informed by multiple data points, AdSafe rates the risk profile of the content on individual web page on a 0 - 1000 rating scale to determine its AdSafe Content Rating (1000 represents a high degree of brand safety).

Pages are given an AdSafe Content Rating for each of the following base safety content categories: adult content, hate speech, guns / bombs / ammo, Illegal drugs, tobacco, alcohol, spyware / malware and offensive language, allowing advertisers to determine the most appropriate digital advertising policy for their brand.

AdSafe Rating Scale