The following provides an overview of the general definition for the level of brand safety that correlates to each AdSafe Content Rating range.
AdSafe Score Range
Likely type of content on the page
>750
Generally acceptable content for all ages and audiences, does not typically contain anything offensive in nature and/or theme
500-750
Moderate content, typically acceptable for brands however caution needs to be given to subjective nature of content (EG: alcohol, tobacco, partial nudity such as swimsuits)
250-500
Graphic content, typically moderately offensive but not illegal, high probability that this is offensive for leading brands/advertisers
<250
Graphic content, usually explicit with high degree of offensiveness, possibly illegal content types (EG: Child pornography)
Not Permitted
Content typically of a nature or theme which is explicitly unacceptable for brand advertisers and implies that any indication or theme related to this type of content is banned. Examples typically include Hate Speech, Spyware/Malware or Legality.
