adsafe for publishers:

What we do:

AdSafe provides 3rd party classification of publishers content, including premium content, user generated content (UGC) and potentially objectionable content. The service provides publishers with the ability to effectively monitor their content and classify it, increasing the opportunity to sell more inventory and increase revenue.

How we do it:

Rating:

AdSafe's rating methodology combines best-in-class analytical services with proprietary heuristic technology to provide the industry's most robust and accurate content rating platform. Using this content rating platform, AdSafe analyzes billions of URLs across multiple categories and assigns content ratings by category for each page.

Reporting:

After the initial site rating, AdSafe delivers a customized Publisher Rating Report which identifies problematic content areas and provides recommendations to improve site ratings.

AdSafe Value

• Increased Value of Inventory: AdSafe's certification of site content acts as a third-party endorsement of content quality, thereby increasing the value of publisher inventory.
• Visual Certification of Site Content: Iconic AdSafe seal of approval appears on site, communicating publisher's commitment to online safety and security.
• Increased Commercial Viability: Third-party endorsement of content quality increases inventory marketability to clients.