adsafe for brands:
What we do:
AdSafe provides brand equity risk management and control for brands online. With AdSafe's Network Analysis and Firewall products, brands are able to confidently advertise online without concerns of brand erosion, wasted inventory or regulatory non-compliance.
How we do it:
Rating:
AdSafe's rating methodology combines best-in-class analytical services with proprietary heuristic technology to provide the industry's most robust and accurate content rating platform. Using this content rating platform, AdSafe analyzes billions of URLs across multiple categories and assigns content ratings by category for each page.
Online Access:
Brands access AdSafe's online management tool to select the individual category rating threshold appropriate for their particular brand. Content rating threshold level selections can be influenced by brand strategy, corporate compliance, legal requirements or media strategy.
Firewall:
Utilizing threshold information set by the brands in the Control Panel, the AdSafe Firewall prevents marketers' advertising from appearing on sites with unqualified ratings. Unqualified advertising calls are returned to the source of origination for reassignment to qualified brands.
Integration:
AdSafe was engineered to be easily and seamlessly integrated in the existing Brand / Agency model. AdSafe technology was informed by industry best practices and proven technology platforms to minimize disruption to the work flow.
AdSafe Value
- Preventative Technology: Prevent online content adjacencies before they occur with the AdSafe Firewall, eliminating the need for post-campaign reporting solutions.
- Brand Equity Protection: Safely and confidently utilize online adverting technology without concerns of brand equity erosion.
- Increased ROI: Improve media efficiency through the elimination of underperforming inventory.
- Improved Contextual Relevance: Improve the effectiveness of your display advertising environment by eliminating concerns of overtly irrelevant adjacent content.
- Minimal Latency: Ensure the quality of your consumer's experience with minimal ad-serving latency.
- Industry Compliance: Eliminate broader organizational concerns such as legal exposure, regulatory compliance, negative public relations, and investor relations.
