adsafe for agencies:
What we do:
AdSafe enables Agencies to manage and protect their client's brands by providing brand equity risk management and control over advertising online. With AdSafe's Rating and Firewall technology, Agencies are able to confidently advertise their client's brands online without concerns of brand erosion, wasted inventory or regulatory non-compliance.
How we do it:
Rating:
AdSafe's rating methodology combines best-in-class analytical services with proprietary heuristic technology to provide the industry's most robust and accurate content rating platform. Using this content rating platform, AdSafe analyzes billions of URLs across multiple categories and assigns content ratings by category for each page.
Online Access:
Brands access AdSafe's online management tool to select the individual category rating threshold appropriate for their particular brand. Content rating threshold level selections can be influenced by brand strategy, corporate compliance, legal requirements or media strategy.
Firewall:
Utilizing threshold information set by brands, the AdSafe Firewall prevents marketers' advertising from appearing on sites with unqualified ratings. Unqualified advertising calls are returned to the source of origination for reassignment to qualified brands.
Integration:
AdSafe was engineered to be easily and seamlessly integrated in the existing Brand / Agency model. AdSafe technology was informed by industry best practices and proven technology platforms to minimize disruption to the work flow.
AdSafe Value
- Account Security: Assurance that Client / Agency relationships are not compromised by inappropriate content adjacencies.
- Leverage Technology: Allows Agencies to confidently advocate the use of emerging digital advertising technologies such as behavioral targeting, exchange platforms and third-party data providers.
- IO Enforcement: Ensures the enforcement of Insertion Order terms and conditions to allow for successful long-term relationships with brands.
- Preventative Technology: AdSafe's Firewall prevents online content adjacencies before they occur, eliminating the needs for post-campaign reporting solutions.
- Brand Equity Protection: Confidently act as proactive brand stewards by ensuring clients brand value is not compromised by inappropriate advertising.
- Increased ROI: Improve media efficiency for clients through the elimination of underperforming inventory.
- Improved Contextual Relevance: Improve the effectiveness of your display advertising environment by eliminating concerns
