adsafe for ad networks:

What we do:

AdSafe provides solutions for networks to monitor and classify their inventory. The service provides an independent, third party certification and endorsement of network inventory, increasing transparency for clients and the value of advertising placements. With AdSafe's Network Rating Technology, networks are able to monitor the performance and compliance of their partner publishers' inventory, thereby maximizing revenue and minimizing client concerns with advertising placement.

How we do it:

Rating:

AdSafe's rating methodology combines best-in-class analytical services with proprietary heuristic technology to provide the industry's most robust and accurate content rating platform. Using this content rating platform, AdSafe analyzes billions of URLs across multiple categories and assigns content ratings by category for each page

Monitoring:

By passively integrating with existing network infrastructure, AdSafe provides unbiased monitoring of network traffic and analyzes the AdSafe Rating profile of impressions served to network clients. Using this data AdSafe identifies campaign trends and issues, allowing networks to classify publishers and optimize inventory.

Reporting:

AdSafe develops and delivers detailed network traffic reports and analysis which track trends, inventory performance and publisher compliance within their network. Reporting data is provided on the network, client, campaign, brand and publisher level, allowing networks to efficiently classify inventory and match it to client requirements to avoid any potential issues.

Integration:

AdSafe was engineered to be easily and seamlessly integrated in the existing Network / Agency model. AdSafe's technology was informed by industry best practices and proven technology platforms to minimize disruption to the industry work flow.

AdSafe Value

• Maximize Inventory Value: Improve the mix and performance of inventory for networks by identifying underperforming and/or problematic inventory.
• Increased Network Transparency: Eliminate client concerns about "blind" network buying without the need to disclose full site lists.
• Minimal Latency: Ensure the quality of your consumer's experience with minimal ad-serving latency.
• Ensure Compliance: Provide assurance that network practices are followed as established by industry associations such as IASH, AAAA and the IAB.